StartUp

Series - Sony Crackle

Set in Miami and shot entirely on location in Peurto Rico, StartUp is the story of the unlikely partnership between a hacker from Hialeah, a banker from Brickel and gangster from Little Haiti. With a technology called Gencoin that could change the future of commerce and crime, They are beset from both sides of the law.
Equal parts grit and glamour, the design of StartUp seeks to portray the various distinct worlds that make up Miami. The familial warmth and golden tones of Cuban immigrants, the crisp modernism of South Beach and the carribean-hued squalor of Little Haiti.
We played liberally with colour both in paint & lighting to create unique aesthetics for each our various clashing cultures.
Directed by: ​​​​​​Ben Ketai, Luis Prieto
Produced by: Anne Clements, Shannon Gaulding, Ben Ketai
Starring: Adam Brody, Martin Freeman, Edi Gathegi, Otmara Marrero
  1. Gencoin Office - Entry
    Gencoin Office - Entry
    Full location dress - a Wynwood warehouse becomes a facade of legitimacy
  2. Gencoin Office - Entry
    Gencoin Office - Entry
    Full location dress - signature green and amateur graffiti
  3. Gencoin Office - Boardroom
    Gencoin Office - Boardroom
    Full location dress & boardroom build.
  4. Gencoin Office
    Gencoin Office
  5. Expensive Restaurant
    Expensive Restaurant
  6. Nightclub
    Nightclub
  7. Haitian Hangout
    Haitian Hangout
  8. Haitian Hangout
    Haitian Hangout
  9. Haitian Hangout
    Haitian Hangout
  10. Nick & Taylor's Apartment
    Nick & Taylor's Apartment
  11. Nick & Taylor's Bedroom
    Nick & Taylor's Bedroom
  12. Morales House
    Morales House
  13. Morales House
    Morales House
  14. Morales House
    Morales House
  15. Izzy's bedroom
    Izzy's bedroom
    Full location paint & dress - left over from her high school days.
  16. Izzy's bedroom
    Izzy's bedroom
    Full location paint & dress - returning to the remnants of a childhood bedroom
  17. Morales Garage
    Morales Garage
    Full dress & age - Izzy takes it over for her ad hoc server farm
  18. Morales Wedding
    Morales Wedding
    Set in an existing backyard only 10' wide. We lined the back wall with mirrors to extend the visual space.
  19. Morales Wedding
    Morales Wedding
    Traditional Cuban wedding. The back wall was lined with mirrored plexi to increase the perceived space
  20. Morales Wedding
    Morales Wedding
    Traditional Cuban wedding. The back wall was lined with mirrored plexi to increase the perceived space
  21. Morales Wedding
    Morales Wedding
    Set in an existing backyard only 10' wide. We lined the back wall with mirrored plexi to extend the visual space.